Dear Christian Blogger,
I want to encourage you in your efforts to spread the gospel throughout the blogosphere.
I love that in a world of criticism, scandal, and negativity, you have chosen to be a light in the midst of the darkness. Keep persevering. The world needs more bloggers like you.
As someone who has been blogging a long time, though, I’d like to caution you to watch out for the pitfalls of a growing blog.
You see, I once had a little blog that turned into a big blog. I don’t blog there anymore, mostly because I recognized I wasn’t ready for a big blog.
Now that I have another small blog, I recognize the pitfalls that come with rapid blog growth. And let’s be honest. We never know when our blogs will experience massive growth. So we need to be ready for it.
What do we need to remember before our blogs grow up?
Stay True to Your Mission
Do you have a mission for your blog? Do you know why you’re blogging?
When I started my frugal living blog (the one that grew quickly into a big blog), my goal was to get out of debt and encourage others to do the same. But as my blog grew, opportunities came my way — exciting opportunities!
I was featured in magazines, offered sponsored post opportunities (more money!), and given much in the way of free things on the chance I might review them.
All of those things can be good, but only if they fit the mission of your blog.
If your blog hits a big growth spurt, and I hope it does, remember your mission. Put it on your screensaver if you have to. Hang it up on the walls in your home.
Evaluate every opportunity in light of whether it helps you accomplish your mission or whether it takes away from your purpose. Don’t be afraid to say no, even if the opportunity is exciting.
Don’t Neglect Your Readers
Christian blogger, I’m going to assume one of your main purposes in blogging is to reach people for Christ.
As your blog grows, answering email is going to become harder. Your email box will fill up more quickly. Your Facebook feed may move faster than you can keep up with it.
It will be easy to neglect your readers to free up time to focus on “more important” tasks.
But go back to your mission in blogging. Your readers are your most important task. Your readers, the ones who interact with you, are the very ones you are reaching the most with your message.
Blogging experts will give you a laundry list of things you “need” to do to be successful blogging. Ignore the “experts” if following their advice causes you to neglect your readers.
Take advice, yes. But remember that ultimately God is in control of the success of your blog. His purposes will be accomplished if you follow His guidance. Don’t stress about the rest.
Set Your Priorities
Friends, I imagine many of you began blogging because it’s something you can do from home — something that allows you to be flexible for your husband and children.
That’s wonderful, and one of biggest reasons I love blogging.
But if your blog grows quickly, it’s easy to let your blog take over your life. Remember your priorities.
Spend time playing with your kids. Go on a date night with your husband.
Reaching all the people in the world for Christ would be bittersweet if you lost your family in the process.
Your blogging to-do list will never be finished. Mine is about a mile long as we speak. But ignore the list on a regular basis to spend time with your family.
Make memories. Your kids will be grown before you know it. You want them to remember you as a mom who was there, not the mom who constantly said, “Not right now, honey, I’m working.”
Stay Plugged In to the Source
The most important thing I can tell you is to stay plugged in to Jesus.
When your blog grows crazy-fast, it’s more important than ever to look to God for guidance. You began your blog to reach others for Christ. If you’re not spending time in the Word and in prayer, you won’t be able to do that.
In the end it is Christ who softens hearts enough to turn to Him. You do your work without neglecting Him. He will finish the process.
Remember your blog, like everything else, is a gift from God. Don’t forsake the giver when the gift grows.
Dear Christian blogger, I have learned some of these lessons the hard way, and others I have learned by observation. I caution you, because I believe in your writing. I believe we need to be a light in the world.
But I’ve also seen what fast blog growth can do, and I want better for you. Stay strong in Jesus. You’ll be just fine.
Lynnae – A fellow Christian blogger who learned a lot of lessons the hard way.
This post is linked at Grace & Truth.